Ever since ancient times, jewelry has played a major part in beauty, as well as in creating statements. Precious stones, in the form of jewelry, have served many purposes for several generations. Raghad Alrobah Alhogail, owner of Ragail Jewelers, understood this fact so well. Her fashion sense is spectacular and can be seen through her simple printed white t-shirt to her black denim skirt coupled with white converse sneakers and simple, dainty pieces of jewelry. She maintains a soft spoken nature, despite her company becoming one to reckon with in such a short time.
Ragail Alrobah is a shrewd businesswoman who has become a household name in the jewelry industry. Ragail Jewerls has been on a constant rise in the jewelry industry for three years. The company name Ragail originated from her two names Raghad Alhogail. The word means happiness in French which she describes her jewelry as. She started the business because of her passion in art and her wish to create durable art that would last for years in the living spaces of her clients. I caught up with her to find out how such a young company has gained so much popularity in such a competitive industry in such a short time.
“Art has always been a great part of my being,” Raghad says as she describes how she started out in the jewelry industry. “I have always been artsy. I was always distracted by art even at school.” She laughs as she adds. “Moreover, I like innovating new pieces of art. I started making jewelry as a child. It was more of a hobby than a source of income. I would create pieces using simple material such as beads and colored threads which I would gift my parents with.”
“I would later give it to friends and family who appeared to love the pieces I created and this persuaded me to consider making pieces of jewelry for a living,” she adds. Alhogail admits that the idea was laughable considering she had neither a clue about the ins and outs of the industry nor had she a clue about the pros and cons considering the fact that she had majored in business for her undergraduate degree.
The jewelry guru later developed a liking for brass pieces and in no time mastered the art of creating jewelry. She later learned how to create silver pieces and soon felt like she was ready to monetize her pieces. Her journey in the jewelry business begun in her friend’s show in a café where she sold her pieces and to her surprise, all her inventory sold out after which she discovered that she wanted to pursue the jewelry industry as a source of living.
“To turn my craft into a professional career, I took up a Masters Certification in Jewelry Design at the Fashion Institute of Design Merchandising,” Alrobah states.